Quality webinars can grow your partner channel cost-effectively. Conversely, ineffective channel partner recruitment webinars can be costly disasters that damage your brand, erode trust among your MSP prospects, and give your competitors easy opportunities to undermine you. With so much at stake, you must ensure that every one of your webinars is a success. But how?
Overcoming the challenge of recruiting the ideal MSP channel partners for your products and services starts with defining a comprehensive channel partner recruitment plan that incorporates a deep understanding of their unique business challenges and needs.
“Onboarding salespeople can vary from simply providing them with a desk and a phone to initiating multi-week training and certification programs before they make their first call. While we’d all prefer a comprehensive onboarding plan for our first salesperson, they will likely learn much of what they need to know on the job. To facilitate this, begin by creating a checklist and documentation process before they are hired.”