Channel Mastered Articles

Featuring everything from channel strategy and sales enablement to partner management and success.
You’ll also find in-depth research reports and white papers for valuable insights into the MSP channel landscape.

Recent articles

    10 Ways Vendors Are Failing MSPs (and How to Fix It Before You Lose Them)
    Erick Simpson
    August 22, 2025

    10 Ways Vendors Are Failing MSPs (and How to Fix It Before You Lose Them)

    Many vendor channel programs are still built for yesterday’s resellers, not today’s modern Managed Services…

    Channel Program Design
    Erick Simpson
    August 20, 2025

    A Strategic Vendor Guide to MSP Channel Program Development

    Developing a successful channel program for MSPs and MSSPs requires a strategic and comprehensive approach. By understanding the market, aligning partner strategies, creating impactful marketing and enablement, and focusing on partner engagement and satisfaction, you can create a channel program that drives revenue growth, enhances partner relationships, and delivers value to end customers.

    Solving the Top 10 MSP Channel Program Challenges
    Erick Simpson
    August 19, 2025

    Solving the Top 10 MSP Channel Program Strategy Challenges

    Developing a successful channel program strategy for MSPs and requires a strategic and comprehensive approach. By understanding the market, aligning partner strategies, creating impactful marketing and enablement, and focusing on partner engagement and satisfaction, you can create a channel program that drives revenue growth, enhances partner relationships, and delivers value to end customers.

    Rich Freeman
    February 12, 2025

    Five Interesting Thoughts from…MJ Shoer

    The head of community at the former CompTIA answers widely asked questions about the deal…

    Erick Simpson
    December 11, 2024

    8 Ways to Grow Partner Recruitment ROI That Don’t Involve Events

    For technology vendors focused on MSP partner recruitment, sponsoring conferences and tradeshows is often the…

    Rich Freeman
    November 13, 2024

    Saving the Vendor-Partner Relationship

    This article is reprinted from the 2024 Channel Technology Map, from Channel Program. Download now…

    Rich Freeman
    October 11, 2023

    Four Traits That Top MSPs Share and Top Vendors Should Enable

    One of the things most vendors that sell exclusively through the channel like about that…

    Charlene Ignacio
    September 27, 2023

    4 Questions That Produce Great Partner Programs

    Every successful vendor needs a channel partner program, but what is a channel partner program?…

    Channel Partner Recruitment Playbook
    Erick Simpson
    September 14, 2023

    The Channel Partner Recruitment Playbook

    Overcoming the challenge of recruiting the ideal MSP channel partners for your products and services starts with defining a comprehensive channel partner recruitment plan that incorporates a deep understanding of their unique business challenges and needs.