Channel Mastered

MSP Pioneer Erick Simpson Taps Industry Experts to Launch Channel Mastered, a Consultancy for MSP Channel Vendors

The company offers proven, comprehensive channel programs and services for vendors looking to engage, recruit, and enable MSP partners through an all-star team of managed service veterans.

Las Vegas, Nev. – (May 1, 2023) – Channel Mastered, the ultimate MSP channel transformation partner, has launched the IT industry’s most effective portfolio of services for building engaged, expanding, and profitable MSP channels rapidly and affordably.

Skyrocketing demand in the business world for remote as-a-service tech support has turned managed service providers into one of the most coveted routes to market for makers of cloud-based software and solutions. Channel Mastered offers vendors with limited resources and limitless ambition the insights and assistance they need to capitalize on that opportunity by helping them launch new MSP partner programs and optimize existing ones to maximize recruitment, retention, and revenue growth.

Led by recognized thought leaders and former MSPs, Channel Mastered’s offerings span from market analysis and strategic opportunity assessment to partner program design, optimization, recruitment, enablement, and content creation, all backed by a team of fractional C-suite leaders with the know-how to turn vision into execution.

“Over 35,000 technology vendors have an MSP partner program today, and tens of thousands more want to create one. The Channel Mastered team offers all of those companies an unparalleled depth and breadth of expertise and services not just in program creation and management but in marketing success, sales results, partner enablement, and industry analysis as well. Together, those offerings empower startup and early growth stage vendors, in particular, to attract MSP partners and grow alongside them rapidly and cost-effectively,” says Erick Simpson, Channel Mastered’s Chief Strategist.

In addition to Simpson, a pioneer of the managed services business model and leading MSP channel expert with a network of over 45,000 MSP partners ripe for recruiting, Channel Mastered is led by:

  • Rich Freeman, Chief Content Officer: Founding editor and former executive editor of The ChannelPro Network, the IT industry’s top source of news and business growth advice for MSPs and solution providers who serve SMBs.
  • Mark Crall, Chief Revenue Officer: Former MSP owner, veteran channel executive, and trusted MSP channel consultant who has led successful business development and channel community programs for multiple top SaaS companies.
  • Charlene Ignacio, Chief Marketing Officer: A digital marketing authority, fractional C-suite executive for multiple industries, and a Black Belt Lean Six Sigma Certified leader with over 24 years of experience and a proven record of driving go-to-market results for emerging markets.
  • Lisa Shorr, Chief Brand Strategist: A certified expert in advanced image consulting and corporate consultancy with over 26 years in the sales, marketing, and branding arena, and co-owner of Secure Future Tech Solutions, one of New England’s top managed service providers.

Channel Mastered’s founders have collectively helped their clients generate over $2 billion in MSP sales.

“The team at Channel Mastered, including Erick, Rich, and Mark, are all individuals I know well and bring a wealth of perspective and value to the vendor and MSP community. Erick is a former MSP owner who is well-known as an active advocate, educator, and consultant in our industry. I have had the opportunity to join him at events for onstage panel discussions and webinars over many (many) years. Erick has always had the ability to both understand the challenges MSPs face and the opportunities to improve with advanced and emerging technology vendor solutions,” said Dan Wensley, CEO of managed services automation vendor ScalePad.

Channel Mastered is onsite and meeting with vendors at the Channel Partners Conference in Las Vegas from May 1st through 4th. Companies eager to build, launch, and optimize profitable MSP channels can schedule time with the company at that event or later through the Channel Mastered website,

About Channel Mastered
Channel Mastered is the ultimate MSP channel transformation partner. Led by recognized managed services thought leaders with an unrivaled breadth of expertise, the company gives makers of cloud-based solutions the insights and assistance to build engaged, expanding, and profitable MSP channels rapidly and affordably. Channel Mastered’s end-to-end portfolio of services includes everything from market analysis and research to sales strategy consulting and partner program design, optimization, recruitment, enablement, and content creation. All of those offerings are backed by a team of fractional C-suite executive leaders with the know-how to turn vision into execution. Learn more at

Mark Crall
Channel Mastered
[email protected]

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